Tales for the Pet Lover's Heart

Beginning April 19, 2010, Purina and Kroger will feature tales from the 18 animal welfare organizations (AWOs) participating in the Tales for the Pet Lover’s Heart campaign on the http://www.talesforthepetloversheart.com/ website. Each participating AWO will receive a $3,000 donation from Purina and Kroger.

From April 19 through July 31, 2010, consumers will be able to learn more about the AWOs by reading their “tales” and to vote for the AWO they believe should receive the “Top Tale” award. Only one (1) vote per day per email address is permitted. Final voting results will be posted to the above website in early August. The five (5) AWOs receiving the most votes during this period (the “Finalists”) will then be asked to bring their pet tale to life via a video.

Videos prepared by the Finalists will be posted on the above website from September 6 through September 30, 2010. During this time consumers will be able to vote for their favorite Finalist video. Only one (1) vote per day per email address is permitted. Although consumers will be permitted to vote for their favorite Finalist video, the Finalist who receives the “Top Tale” award will be determined by Purina and Kroger representatives. The results will be posted on the above website in October. The Finalist determined to have submitted the “Top Tale” will receive an additional $50,000 donation and the remaining four Finalists will each receive an additional $11,500.

Go to http://www.talesforthepetloversheart.com/ to vote for your favorite Indiana shelter today!